SEO Tips | SEO Techniques | SEO Backlinks | On Page SEO |

Most recent Google approved SEO tips and SEO techniques for the best on page SEO as well as off page SEO with a focus on the necessity of SEO backlinks to get better ranking and higher search page positions.

Introduction

Your website is the most beautiful in the world. The content is awesome, fresh and appealing. There is great value on offer for the visitor. But the fact of the matter is that if your website does not satisfy Google's SEO factors it will not find a prominent place on web search engines like Google search pages. If your website does not get good positions on search pages of web search engines then nobody will find it. What a waste! Very unfair you would say. I totally agree. But that's reality and we need to face it as well as accept it. This SEO tutorial is about implementing SEO tips and SEO techniques so as to make web search engines like Google, Yahoo, Msn, AOL, Bing and others chase you or your SEO website rather than vice versa.

What Is SEO

Building your website by including all the factors that the web search engines like Google take into consideration during website ranking and giving it appropriate position on search pages is called SEO or search engine optimization. Included in this SEO tutorial are the best on page SEO and off page SEO website optimization techniques.

List Of Factors That Influence Page Ranking And Search Positions

On Page SEO Factors

Content

• Quality - Are pages written well & have substantial quality content that will keep the visitor engrossed?
• Research - Have you done proper keyword research to find SEO keywords people type in the search box of web search engines.
• Words - Does your page content contain words and phrases people are searching for?
• Fresh - Are pages filled with fresh material and does your topic feature among the 'hot topics' on the web.
• Vertical - Is your content interlaced with images, videos, news and other engrossing stuff?
• Answers - Do the search page results in itself answer certain questions of the searchers?
• Thin - Is content very shallow lacking depth with little substance on offer to the reader?

Architecture

• Crawl - Can Google and other web search engines software programs easily surf or crawl your web pages?
• Duplicate - Are you taking adequate precautions that your content is free of duplication?
• Mobile - Are the pages mobile friendly with automatic size adjustments and open to use on apps?
• Speed - Is your page loading speed up to acceptable levels or is it too slow?
• URLs - Do the links to other pages contain meaningful SEO keywords or phrases?
• HTTPS - Does site provide https secure connection to visitors?
• Cloaking - Do you show one content to visitors and another to web search engines?

HTML

• Title - Does the title tag contain SEO keywords related to your on-page content?
• Description - Does the description meta tag clearly say what your page is really about?
• Structure - Do you make use of structured data to boost search page listing display?
• Headings - Do headings and subheadings include relevant SEO keywords or phrases?
• Stuffing - Is there excessive use of SEO keywords or phrases people are looking for?
• Hidden - Do you use color and other tactics to hide words placed only for web search engines?

Off Page SEO Factors

Trust

• Authority - Are external backlinks pointing to your site from reputed or dubious entities?
• Engage - Do visitors spend time on your pages or do they leave immediately?
• History - Has your site been around for a long time and is it consistent?
• Identity - Does the site reveal its identity and that of its authors?
• Piracy - Is the site being blacklisted for pirated content?
• Ads - Are your pages overloaded with ads especially at the top?

Links

• Quality - Are SEO backlinks pointing to your site from well ranked and respected entities?
• Test - Is the text associated with backlinks relevant to your page content?
• Number - Are there plenty of SEO backlinks pointing to your pages?
• Paid - Do you get paid SEO backlinks to boost up website rankings?
• Spam - Are you creating SEO backlinks by posting inferior content on blogs, forums etc.?

Personal

• Country - From which country does your visitor visit from?
• Locality - To which city or local area does the visitor belong to?
• History - Does a visitor regularly visit your site?
• Social - Do your visitors recommend your site on social media?

Social

• Reputation - Do reputed people on social media share your content?
• Shares - Do you get plenty of shares on social media?

Importance Of Factor Combination

No single SEO factor can produce results in isolation and the importance is in the combination of on page SEO and off page SEO. Giving more importance to one and neglecting the others is not following good website optimization techniques. Having a great title but poor content without proper keyword research or vice versa will not do the trick. Laying stress on the positive SEO factors and avoiding the negative SEO factors will lead to better website ranking on web search engines. However, factors carrying greater weight need to be addressed first. Web search engines use many other SEO factors that are not indicated here since they are too many and carry less than 10% weight put together. The factors covered in this list carry around 90% weight. The on page SEO factors are entirely in the hands of the website builder and the off page SEO factors can be controlled to a large extent. More on that later. Signing up with Google Analytics a free platform to use will get you regular SEO tips on what SEO techniques are working and what on page optimization has to be altered to improve web ranking.

Content SEO Keywords

Work on every page has to start with proper keyword research. If you do a keyword search or type a word or words in the search box of web search engines a scroll down will appear with a list of phrases. This keyword search indicates what words people are typing in search boxes to find what they want. What is the type of keyword search people do to look for the type of content on your pages? These words or phrases are called keywords and the results are called horizontal keyword search results. By using the above method you can get a few SEO keywords that are recently used. However to get more such SEO keywords and to know how many times they are used in a month you have to use a keyword research tool. There are plenty of such keyword tools but uber-suggest is the best free SEO keywords tool. And this keyword research tool is absolutely FREE to download and use as long as you wish. Make sure that your SEO keywords constitute less than 2% of the total words of your page content. This is called as SEO keywords density. Do a plagiarism test on your content to be sure there is no duplication found on the net. Free SEO tools to check SEO keywords density and plagiarism are available at Small SEO Tools. Web search engines keep separate track of images & videos and people searching these will end up finding backlinks to your pages. These are called vertical search results.

Make Your SEO Website Robot Friendly

Web search engines use software programs or robots (called crawlers or spiders) that frequently crawl or surf your website pages gathering information and creating backlinks to them. This is called indexing. This helps web search engines to quickly display results on search pages related to people's keyword search. To help robots get the best information on your pages the HTML tags have to be properly and efficiently used. Appropriate title, description, main heading, other headings and subheadings containing relevant SEO keywords goes a long way in getting indexed for the words you expect people to type in the search box. Write an appealing description that will encourage a searcher to click on your page link. It's a good practice to have an XML sitemap. Use of structured data (rich snippets) will not influence page ranking but offers a tempting display on search pages.

Mobile Device Friendly Pages

One of the latest on page SEO factor that is added to web search engines in page ranking and search page indexing is the ability of a page to load on multiple devices especially smartphones. As more and more users are switching to mobile devices a responsive page design or a separate mobile version of a page has become essential to get good website rank and search page position.

Controlling Off Page SEO Factors

The most important off page SEO factor is the backlinks pointing to your pages from other sites. Web search engines give preference to popular pages while deciding page ranking and search page positions. Websites with more external links or SEO backlinks pointing to it are considered more popular. Most paid SEO backlinks are extremely harmful as your site will be penalized by web search engines with lower website rank and lower search page position. Do not fall prey to plenty of free backlinks offers as well. It is not possible to get high-quality backlinks for free. Also, all sites that sell backlinks are not trustworthy. You can buy backlinks of very high quality from this reliable link. We have found these SEO backlinks to be Google friendly and useful. You will also get a ready-made XML sitemap. Besides this, you can build unlimited Google friendly SEO backlinks from social media sites. However to do this on your own is impossible and you need to use platforms like social media traffic exchanges. The concept is simple. You like & share the posts of other people on social media and they, in turn, will like & share your stuff. A traffic exchange offers a free platform for this exchange of signals or links. However, out of the hundreds of such exchanges on the web, we found only one that is Google friendly and effective. To use this platforms: click here. Web search engines just love backlinks from Google Plus, Facebook, Twitter, Youtube and other social media sites. Watch this video to get confirmation from Google.

Warning: Do not use any platform to get artificial direct hits to your website. Google hates such direct hits to websites. Using social media signals as indicated above is slow but the best strategy.

Other SEO Tips And Techniques

• Use main SEO keywords in page URLs. Separate words using a hyphen only.
• Use SEO keywords in image alt tags.
• Use rel tag with 'nofollow' attribute on outbound links you don't want to promote.
• Place a link with rel tag having 'canonical' attribute on similar content pages within your site focusing on one page.
• Use links containing full URL like http://www.youwebsite.com/yourpage.html on pages you fear could be duplicated by stealers.
• Use bold letters to highlight important words.
• Create social media pages and display links on homepage using icons urging visitors to follow.
• Create a 404 Error Page and turn user errors into real visits that will boost website rankings.
• Create RSS Feed and join Feed Burner and reach out to a wider audience.
• Use Google Webmasters to get every page indexed quickly and share on social media immediately after publishing to claim originality.
• Use Google Analytics regularly to get SEO tips as Google evaluates your on page SEO and respond accordingly.
• Create blog posts using free blogging platforms and generate valuable SEO backlinks.

SEO Tips And Techniques To Avoid Things

• Do not use numbers or special characters in page URLs (except hyphen). Avoid underscores.
• Limit page title to around 75 characters.
• Limit page description to around 160 characters.
• Do not use more than one MAIN heading (h1) for your page.
• Do not make headings exceedingly long by stuffing with SEO keywords.
• Do not stuff content with SEO keywords beyond 2% density.
• Do not join FREE or CHEAP SEO backlinks schemes.
• Do not buy SEO backlinks without reliable recommendations.
• Do not use autosurfs or auto SEO backlinks building programs.

The website optimization techniques and SEO tips suggested in this SEO tutorial cover all the major demands of web search engines related to website ranking and page ranking. Special attention is paid to Google website ranking systems like Hummingbird, Panda, Penguin as well as Rankbrain.

Other Terms

Type Of Links

Links or hyperlinks are elements on a page that help to navigate around the whole website (or even the rest of the net). Links are of various types like internal links and external links. There are others known as inbound links or outbound links. External links are also called backlinks. The links that point to pages within the website are called internal links. Links from other websites that point to your website or pages are called external or inbound or backlinks. Links that point to other sites from your web pages are called outbound links.

Horizontal Or Vertical And Organic Keyword Search Results

When you type a word or phrase in the search box of any web search engine you will get a display of various links. These are called horizontal search results and they are displayed in three columns. However, the top and right-hand column consist of links that are sponsored (paid for). The free links in the center column are called organic search results. Just below the search box, a one-line menu will appear with words like web, images, videos, news, maps etc. If you click on images you will be shown links to only images and so on. These are called vertical search results.

SERPs

SERPs means search engine result placements. All the above on page SEO and off page SEO factors we have discussed will give us higher SERPs on search pages of Google and others.

Algorithms

Mathematical equations used by search engines to evaluate SEO page ranking factors are called algorithms.

SEO Basics And Website Rankings

Web search engines like Google use hundreds of other on page SEO and off page SEO factors to pronounce website rankings and search page positions. However, best SEO tips and SEO techniques demand that one attend to the major factors first and move on to the minor ones. A step by step approach with the use of best SEO tools will surely give positive results in terms of website ranking.

LIST OF BEST SEO TOOLS

Best FREE SEO tools to find KEYWORDS!
uber-suggest
(this is a chrome extension)
keywords-everywhere

Get your post indexed by Google within ONE hour!
get-indexed

Check how your post link appears on Google search!
(type your post description in the search box only)
index-checker

Best SEO tools for PLAGIARISM check!
plagiarism-checker

Free SEO tools to REWRITE articles and for SPINNING articles!
article-rewriter
article-spinner

The Author

The author of this free SEO tutorial has worked on projects with all the major web search engines and the SEO tips and SEO techniques suggested by him both regarding on page SEO and off page, SEO has been tried and tested. Those who have tried these website optimization techniques in the past have ended up with higher page ranking and website ranking.

Latest free SEO tips and techniques on all factors used by web search engines like Google to decide website ranking. Website optimization techniques revealed in this SEO tutorial can be implemented by anyone. Guaranteed to improve web ranking and search page position.

Tags: web search engines, SEO tips, SEO techniques, SEO backlinks, on page SEO, off page SEO, SEO keywords, website ranking

Google+ Comments

Versatile seo tips that gives great insight in the finer nuances of search engine optimization. In depth knowledge on the subject that is very difficult to get anywhere else. Super compilation of various factors that one normally is not aware of. The references are great too. A must read for everyone who is looking out for more facts about seo and getting to know how to make Google better rankings. Highly educative and talks about latest trends doing the rounds. Nice piece of work! Well done!